The job of the smart business person isn't to fish in waters where coders are cheap. It's to have enough initiative and vision that the best coders in the world will realize that they'll do better with you than without you.
- Seth Godin
I mean. Hell! Yea! That's how things work. Imho this is also not only true for coders. This statement is universal. People only perform if they are motivated. Motivation can only generated by vision aligned with people's hearts. And coders are people after all.
More at Seth's blog:
http://sethgodin.typepad.com/seths_blog/2011/04/in-search-of-a-biz-monkey.html