Intro
I often use the technique of "pre-mortems" to challenge new projects and find potential issues before starting someting new.
Jeff Bezos uses a different technique. It's called the "press release".
The idea is simple: Imagine your project or product is finshed and you have to write a press release to tell the world about it. How would that future press release look like?
Content
Make sure to cover the following topics:
- Why does your product improve the life of the customer?
- Make press release specific and bold
- Describe hurdles you have overcome