A clever campaign by Zalando
In one of my previous posts I talked about Steve Jobs and how he used clever ads to sell a feeling.
Zalando now does the same.
It does not talk about selling Shoes, T-Shirts or Jeans. It does not talk about free returns, customer service or their website.
They talk about a feeling. We'll hug again.
Extremely clever campain. Jobs style.
More
- Information by Zalando itself: https://corporate.zalando.com/en/newsroom/news-stories/zalando-embraces-positivity-and-optimism-holiday-campaign-we-will-hug-again
- My other post: https://ars-machina.raphaelbauer.com/2020/11/you-sell-feeling-marketing-and-sales.html
Zalando now is also donating a lot of money to charitable causes hit by Covid. An example for a well run marketing strategy: https://corporate.zalando.com/en/newsroom/news-stories/zalando-donates-5-million-euros-humanitarian-aid-projects